Care Home Marketing Care Home Marketing Care Home Marketing

Our Services

Web Design

As leading specialists in care home website design, you won’t find an agency better suited to your needs – our care home websites are fully responsive, so will display exactly as designed no matter what device they’re being viewed on. With more and more people surfing the web on smartphones and tablets, it’s essential to make information easily accessible, clear and concise. From our extensive experience in the industry, we understand that each of our clients face different challenges, and we’re well-equipped to create different websites for different types of care – so, how can we help you?

Marketing Support

We understand the importance of marketing support in care homes, with advertising, analytics and ongoing marketing management all essential for your home to thrive – it’s vital that your message is clear and is communicated to the right people using language they understand. We work in two ways and you can choose which way works best for you: either on a long-term retainer basis as your external marketing department, or ad hoc, getting in touch when you need something creating, whether it’s an advertising campaign, direct mailing, posters and flyers or something else.


There was a time when the classic printed brochure was expected to disappear in favour of a more cost-effective digital version, but paper prevailed, and care home brochure design is incredibly important to our clients. With more and more care homes opening and competition fiercer than ever, the design and production of care brochures is now more valuable than it has been for some time. Our expert team is here to help you create a bespoke brochure with original imagery that reflects your home’s values and appeals to your ideal target audience.

Photography & Video

Real photographs offer valuable insight into your care home and are the most important aspect of any advertising we create. We can’t stress enough the importance of collating material of your home to convey its personality and quality of care to potential residents and their families. Whether you would prefer to sort this yourself or you would like our professional photographers to take high-quality images and video for you, we will help you to select the best images of your home’s goings-on, so you won’t have to rely on cliched and dated stock photography.

Branding & Rebranding

Whether you’re opening a brand-new home or want to give your care home a new lease of life, we’re here to help. We take great care to interpret each home’s personality, finding the right colours, shapes and typefaces, which are all hugely important in conveying your services to potential residents. We also consider your location and the type of care your home offers, calculating what will be most effective for you. Whether you’re a care group with a parent brand or you have a portfolio of individually-branded homes, we’ll create a look to get you noticed.

Signage – Internal & External

As the first thing seen outside your care home, it’s essential that your signage is properly designed so it’s legible, attractive and appropriate for its surroundings. First impressions are so important, and signage has the power to influence a potential resident’s decision and make existing residents feel positive – but it can also go unnoticed. We’ll help you choose signage that’s right for your home, whether you need a refresh or you’re starting from scratch. We can take care of items inside the home too, such as goody bags, staff badges and even the welcome doormat.

Digital Marketing

As the saying goes, "When you’re happy, I’m happy", and that’s completely true when it comes to our clients. Our digital marketing results speak for themselves, so if you would like similar results for your home, we’d be more than happy to help. One of our clients, St. Michaels Care, saw website enquiries increase by 105% in just one year. For another client, Leycester House, we’ve seen a 79% increase in conversion rate. Social media statistics are similar, with a 114% increase in Facebook likes since the start of 2017 for Shinfield View. For you, we’ll start with an initial consultation and give you real results. As a Certified Google Partner, you can trust us with your digital marketing.

Insights & Analytics

Often overlooked but vital to any business, we offer advanced analytics to provide essential insights for your care home. By measuring multiple relevant metrics, we’re able to report on all your current website and social media activity, which then allows us to effectively develop your future marketing strategies. Without analytics, you could be wasting time and money, with no measurable results or calculated improvements. That’s why we implement advanced digital analytics, custom in-house tools and demographic statistics to ensure that this isn’t the case. This, along with our expertise and ability to target specific audiences, means we can solve your problems, whether you’re concerned about enquiries, conversions or bounce rates.

Want to discuss your next project?

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